Location
Cambridge, Cambridgeshire, England
Industry sector
Marketing, PR
Job type
Permanent | Full Time
Job start date
ASAP
Posted date
16/01/2026
Closing date
13/02/2026
Campaigns & ABM Specialist
Location: Cambridge
Salary: £35,000 - £42,000 depending on experience
Vacancy Type: Permanent
The Campaign & ABM Specialist is responsible for planning, executing, and optimizing multi-channel demand generation campaigns and account-based marketing (ABM) programmes across the Goodfellow Group.
Reporting to the Demand Generation Manager, this role translates strategy into measurable campaigns that engage target accounts and buying groups, support both e-commerce sales and lead generation, and accelerate opportunities through the funnel.
This is a hands-on, revenue-focused role, ideal for someone who enjoys owning campaigns end-to-end, working cross-functionally with Sales and regional teams, and continuously improving performance through data and experimentation.
Key Responsibilities
* Plan, build, and execute multi-channel demand generation campaigns, with a strong focus on email marketing and ABM.
* Support the execution of ABM programmes for priority accounts and sectors by orchestrating assets, ads, emails and sales alignment.
* Set up and manage campaigns in HubSpot, including emails, workflows, lead scoring and segmentation.
* Monitor campaign performance and optimize activity based on engagement, conversion, and pipeline impact.
* Collaborate with Sales, and internal stakeholders to ensure campaigns are aligned with commercial priorities.
Key Requirements
* Experience in B2B lead generation, demand generation, or campaign execution roles. (B2B e-commerce experience is a plus).
* Hands-on experience with email marketing and marketing automation tools (HubSpot preferred).
* Understanding of account-based marketing and multi-touch B2B buying journeys.
* Strong organizational skills and ability to manage multiple campaigns at the same time.
* Fluency in French, German, or both is a plus
Key Expectations
* Campaigns are delivered on time, accurately, and aligned with demand generation priorities.
* Email and ABM activity show ongoing improvement in engagement and conversion performance.
* Contribute actively to the marketing team, collaborating across demand generation, product, content and UX teams.
* Operate with a high level of ownership, supporting the Demand Generation function with reliable campaign execution and actionable insights.
Salary & Benefits
* Competitive salary, dependent on experience.
* 22 days Annual Leave rising to 25 days
* Flexible working arrangements, where applicable, to support work-life balance
* Enjoy company-funded private healthcare, giving you peace of mind and access to quality care. Please note that employees are responsible for any applicable tax
* Generous company pension scheme with a 5% employer contribution to help you plan for a secure future
* Comprehensive protection with Critical Illness and Life Assurance cover, giving you and your loved one's peace of mind
* Company Sick Pay scheme available, inclusive of Statutory Sick Pay, to support you during periods of illness
* Employee Assistance Programme (EAP) for mental health and wellbeing support
* Professional development opportunities, where applicable, including training and support for qualifications
* Onsite car parking and complimentary refreshments
* Plus a programme of social events during the year
To Apply
If you feel you are a suitable candidate and would like to work for Goodfellow, please do not hesitate to apply.